motion design + illustration
Hi! I'm Leni Gao, a visual designer and illustrator. I bring stories to life throughmotion design, brand identity, and creative strategy.
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Yelp Rebrand
2025, brand
identity & strategy, graphic design, 2D motion design, illustration
Yelp is a platform that publishes reviews about local businesses. As more social media platforms are created and more online tools are developed, there is a lack of usage on the platform. My rebranding for Yelp is to increase social media features, redesign to attract more younger users, and create a space that fosters trust through sharing memories between individuals and local businesses.
The new identity has a friendlier color palette and graphic illustrations that are fun and welcoming. I designed a mascot to make users feel more connected, along with the tagline, “What’s good?” A more prominent social media presence is displayed on the app. The identity is conveyed through colors, characters, icons, the website and app, promotional posters, and a motion montage.
