Deadline Rebrand — Leni Gao

motion design + illustration

Deadline Rebrand

2024, brand identity & strategy, graphic design, 2D motion design, typography

Deadline Hollywood is a news company that focuses on providing factual news about the entertainment industry. The goal for this rebrand is to redesign the brand with a modern look that attracts younger audiences who are interested to dive into the industry, and to have a more systematic digital presence.

Every element is to reflect that Deadline is trustworthy for the news updates, and the news are updated in real time. A motion montage was designed to showcase the new identity and all the features that Deadline provides under the new vision.

Logo

logo and clearspace

logo intro

logo outro

Color and Design Elements

Taglines and Typography

taglines

typography

Poster

Social Media

Index

Say hi!