Yelp Rebrand

Brand Identity 2D Motion Graphic Design

Programs:
llustrator
After Effects
Premiere Pro
Audition
Figma
InDesign

Mentor:
Ming Tai

This project focuses on creating an expressive and engaging identity to increase Yelp’s popularity and user loyalty, with a main goal of targeting the Gen-Z audiences. The goal is to rebrand Yelp as an all-in-one social media platform that aims to celebrate the unique stories behind every services, fostering trust and deeper connection between users and businesses, and create a better community through shared experiences.

(In progress)

Overview

About Yelp

Yelp is a crowd sourced reviews and service platform that shows customer opinions about the businesses and also operates as a guide and managing tool that helps customers to have a better business experience.

New Mission Statement:

Yelp is an all-in-one platform that aims to celebrate the unique stories behind every services, fostering trust and deeper connection between users and businesses. Together, we create a community that thrives on shared experiences.

Rebrand Goals:

Increase brand awareness and buzz with a goal of attracting younger users
Design a more functional social platform to increase user stickiness
Create a platform that welcomes everyone to share and record their voices and experiences with local businesses

The New Vision

Logo

The new Yelp logo is a connected sans serif wordmark. All the letters are connected together, and the “elp” is formed by three repeating circles—representing Yelp’s core value of connection. The first stroke of the “Y” is the only sharp element in the logo, reflecting the bold, honest nature of reviews shared on the platform. Whether positive or critical, each review contributes to building a stronger, more connected community.

The logo intro acts as a hook, drawing in viewers with personality and humor. It features a character snapping a photo and shouting “Yelp!” The outro channels the energy from the sharp “Y” stroke to strike and reveal the full logo.