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Deadline Rebrand





Programs:
llustrator
After Effects
Audition
InDesign
Mentor:
Elaine Alderette

This project is a rebranding for Deadline Hollywood, a news company that focuses on providing factual news about the entertainment industry. The idea is to redesign the brand with a modern look that attracts younger audiences who are interested in going into the industry, as well as having a better digital presence since the sources are provided mostly through digital platforms.

Every element of this project was designed to show that Deadline is trustworthy and up-to-date in real-time. The purpose of the motion montage was to showcase the new identity and all the features that Deadline provides under the new system.


The New Vision


Mission Statement

Reshaping entertainment news with fast, reliable updates and sharp insights,
aiming to be the go-to source for fans and insiders alike.



Taglines

Logo




Posters

App & Social & Web



Typography

Colors & Design Elements




Montage Sequence











©Leni Gao 2025