Mentor: Elaine Alderette

Software: Adobe Illustrator, InDesign, After Effects, Audition

Key words: authoritative, up-to-date, truth, accessible

This project is a rebranding for Deadline Hollywood, a news company that focuses on providing factual news about the entertainment industry. The idea is to redesign the brand with a modern look that attracts younger audiences who are interested in going into the industry, as well as having a better digital presence since the sources are provided mostly through digital platforms.

Every element of this project was designed to show that Deadline is trustworthy and up-to-date in real-time. The purpose of the motion montage was to showcase the new identity and all the features that Deadline provides under the new system.